BSD HoS conducts Business Idea Generation Training Workshop

Business Studies Department (BSD) Head of Section (HoS) of Marketing Dr. Joefrelin C. Ines conducted a training workshop on "Business Idea Generation: Innovation through the Value Chain Model" held at F-023, English Language Center (ELC) Building, on May 14, 2018.

It highlighted idea generation using the SCAMPER Technique through the various activities within the Value Chain Model.

The participants actively participated in sharing their experiences and ideas towards creating and innovating a new business endeavor. The mini-workshop engaged the particiants in building a new approach using the technique presented within the value chain. The speaker spurred interest among the participants to start a business.

The Department’s Community Service Committee spearheaded the workshop which was attended by alumni, business owners, budding entrepreneurs, and entrepreneurship students.


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