The Business Studies Department at the University of Technology and Applied Sciences in Shinas recently hosted a workshop entitled "Marketing Specialization: New Horizons". The event was organized by the Community and Alumni Engagement Committee on 17th April 2023. The guest speaker was Ms. Amel Radouch, a lecturer in the accounting section at UTAS-Shinas. During the workshop, Ms. Radouch provided an overview of the importance of the marketing domain and discussed the various skills required to pursue this specialization. She also explained the potential career paths in this field and emphasized the need for marketing specialists in the Omani market. The event was attended by students from the Business Studies Department, who actively participated in the discussion. The workshop provided valuable insights into the field of marketing and highlighted its potential for students looking to pursue this specialization. The Business Studies Department looks forward to hosting similar events in the future to support the academic and professional development of its students.