BSD Students Visit JSIS

Under the initiative of the Industry Engagement Committee of the Business Studies Department an industrial visit to ‘Jindal Shadeed Iron and Steel Company LLC' (JSIS) at Sohar Port was organized for students who are studying the subject ‘Principles of Marketing’. The students visited JSIS and gained an in-depth knowledge of the various operations of JSIS and understood the difficulties faced during the Pandemic and what methods were adopted to overcome the same. The students had a tour of the JSIS plant. Mr. Ahmed Salim Saif Al-Moqbali, Marketing Executive of JSIS detailed the marketing strategy of the company. He discussed the JSIS products, market segments, and the supply chain. The discussion was followed by a question-answer session. Students’ questions were answered by Mr. Ahmed. In the end, a live case study was discussed. Mr. Soofi Azizuddin Khusro, Mr. Shafi Ansari, and Mr. Reynald A. Funtinilla Lecturers from the Business Studies Department, accompanied the students on this industrial trip to JSIS on Thursday, 16th June 2022.


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