Awareness Workshop on Marketing Specialization & Careers

The Department of Business Studies at the University of Technology and Applied Sciences Shinas recently hosted an awareness workshop aimed at promoting Marketing Specialization, entitled "Marketing Specialization: New Horizons." The event, which was organized by the Community and Alumni Engagement Committee, took place on 30th April 2023, and marked the second time the department had hosted such an initiative. The resource speakers for the event were Mr. Tareq Al-Mamari Mohammed Said Al-Mamari, Marketing Lecturer at Shinas Vocational College, and Ms. Amel Radouch, lecturer in the accounting section at UTAS-Shinas. They introduced the concept of marketing specialization, discussed its objectives, and highlighted its significance in various organizations. They also touched on the different skills required to pursue this specialization, with Ms. Amel explaining the various future career prospects within the field and emphasizing the current market demand for marketing specialists in Oman. Mr. Tareq, who was also an alumnus of the department, shared insights on how to be a successful marketing specialist.
The initiative was organized by the BSD to engage their alumni in departmental curriculum activities. The event was attended by BSD students and ended with active interactions with the resource speakers. The workshop was successful in promoting Marketing Specialization as a career option and providing students with valuable insights into the field. The department hopes to organize more such initiatives in the future to further engage students and alumni alike.

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